Education
Look up "smart" in the dictionary and you'll find multiple definitions. Sure, it means "knowledgeable" and "mentally with it". It also means "sharp", "witty", "clever", and "keen". It's the word that pretty much sums up my philosophy about writing for education. Whether it's creating
helpful tools for time-strapped teachers, sparking curiosity in young
learners, or appealing to professionals in pursuit of higher education, writing for education should be smart, active, and engaging. Below are a few of my favorite accomplishments in writing for the educational market: TIME FOR KIDS MAGAZINE & MICROSOFT OFFICE 2010 Creative Concepts / Web Site / Interactive Games / Print Materials TIME for Kids Magazine teamed up with Microsoft Office 2010 in a partnership to assist the technology giant in promoting to teachers and students its "Make Education Great" contest as well as how new features in Microsoft Office could be used to do just that. What better way to do this, we decided, than to create a lesson in teamwork? We did this using a variety of mediums - a website featuring games and content that promote creative teamwork strategies for kids, a teacher's guide offering team-building lesson plans and activities for the classrooms, a student guides highlighting the cool ways real kids were accomplishing things using teamwork. The finishing touch? A series of free bookmarks inserted into a later publication, promoting how to make book reports great with MS Office. My job was to concept and create the content for all of these pieces. From creating puzzles and developing lesson plans to interviewing students and writing over 100 possible outcomes for the Idea Generator, I was responsible for all of the creative elements and copy. Want more?
SMITHSONIAN EDUCATION Web Site / Banner Ads / Print Materials In 2002, the Smithsonian Center for Education and Museum Studies teamed with AKQA to redesign the web site formerly known as "Field Trips and Learning Resources." Our mission? Create a clean, sophisticated web site representative of Smithsonian Education's brand, reputation, and intellect. Core objectives were that the web site serve as the gateway to Smithsonian educational resources, promote the understanding of museum, emphasize inquiry-based learning using primary sources and museum collections. AKQA delivered with an award-winning interactive solution designed to facilitate and inspire learning while serve multiple audiences (teachers, parents, and students). My role? As copywriter, I was responsible for the tone, style, and initial copy for each of the entire website. I also wrote a case study about the project upon its completion and helped to develop a series of banner ads promoting different areas of the site. Want more?
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