posted Jan 19, 2012 3:20 PM by Christine Phillips
Here's a taste of my 2012 client thank you gift ... Scrabble cookies! |
posted Jun 21, 2011 6:57 AM by Christine Phillips
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updated Jun 21, 2011 7:02 AM
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The Editorial Freelancers Association recently updated its chart of common editorial rates for multiple types of freelancing—writing, indexing, editing, translating, etc. It’s of course important to note that these numbers reflect the rates
EFA members have reported receiving, so there could be some variance
between these and the numbers people aren’t necessarily willing to
report (extremely high or low), but nonetheless, the information is helpful in estimating costs and budgeting for various writing services.
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posted Dec 20, 2010 9:36 AM by Christine Phillips
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updated Feb 11, 2011 2:56 PM
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This past holiday season I had the awesome opportunity to get in touch with my "inner outdoorsman" working with Filson, a legendary retail outdoor clothing company based in Seattle, WA. Since 1897 Filson has been the "gold standard" for tough, comfortable
outdoor clothing prized by hunters, fishermen, engineers, explorers,
miners and anyone who has a passion for the outdoors. It's a cool brand and an even cooler company, whose tag line has been "Might as Well Have the Best" for over 100 years.
My task? Write intro copy for each of the category sections of its website that captured the essence of the company's heritage and the lifetime durability of its products - while also improving SEO. Whether it was men's long johns or ladies' shooting jackets, signature luggage lines or home furnishing such as dog beds and wool blankets, a unique and custom intro was written for each category.
What a blast. From reviewing customer testimonials to examining fabric swatches and learning everything I could about hunting, shooting, fly fishing, and withstanding the harsh conditions of the beautiful Northwest, working with Filson was pretty darn cool. I learned a lot and had a lot of fun.
Want to check it out? Please visit Filson.com. |
posted Dec 7, 2010 9:33 AM by Christine Phillips
There's a lot of talk about gluten these days. What's the big deal about going gluten-free? As the new nutritional "bad guy", this protein composite found in processed wheat products (bread, pasta, cereals, you name it) is a digestive nightmare for individuals suffering from celiac disease. However, studies also reveal there may be a higher percentage of people who also suffer from gluten sensitivity. Skin rashes,
weight gain, digestive problems, depression – all can be signs of gluten
sensitivity.
But being gluten-free (or dairy-free) doesn’t mean you have to
sacrifice food or flavor. Cookin’ Up Good Vibrations – Deliciously healthy
gluten-free & dairy free dishes in harmony with the season, a new cookbook
written by Jwalan Muktika School for Illumination (JMSI) and JMSI Staff
Nutritionist, Miriam Katz, makes healthy holiday cooking simple, delicious and
fun. Written locally and published in Whitefish, Montana it is a beautiful guide for creating dishes that are fresh, flavorful, and seasonally balanced.
I've had the pleasure of working with the delightful ladies of JMSI to help sell and distribute Cookin’ Up Good Vibrations. From launch parties and press releases to book signings and feature articles (look for a mention in the winter edition of 406 Magazine), we've been doing a lot to get the word out and promote this lovely new cookbook.
And while I can't claim to have gone entirely gluten or dairy-free, I will say that you don't have to be either to enjoy the food featured in the cookbook. My current favorite? The Curried Sweet Potato Soup in the Winter Section. Yum!
To learn more about the book - and order it! - please visit Inspired Wisdom Press. And if you think you might be interesting in having Miriam do a cooking demonstration, book signing, or talk, please let me know!
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posted Nov 11, 2010 11:24 AM by Christine Phillips
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updated Dec 7, 2010 9:32 AM
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What would it take to make school great? If you ask my 7-year old niece she'd tell you more class pets, sweet treats for lunch and no math. However, in my situation, the answer involves teamwork.
While it's been quite some time since I've spent time in the classroom, over the summer I had the distinct pleasure of working with TIME for Kids magazine and Microsoft to develop a print and interactive Make School Great campaign that focused on the importance of collaboration, teamwork, and how to work best in groups. A special advertorial featured in their Back to School guide, the campaign also touted Microsoft Office 2010's Make Education Great contest as well as how new features in Microsoft Office 2010 help simplify the task of working together.
From an interactive Idea Generator to Class Act profiles that highlight what kids are doing now to make school cool, I had so much fun conceiving ideas, concept-ing them out, and then writing all of the nitty gritty details.
And speaking of teamwork, it was a great opportunity to be part of an awesome creative team that included a few of the coolest designers and programmers I know.
I'll post more of the project soon, but meanwhile check out the site or download on of the Teacher's Guides (PDF). |
posted Oct 8, 2010 6:27 AM by Christine Phillips
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updated Oct 8, 2010 8:14 AM
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Periods suck. But your tampons don't have to!
In partnership with CBX, a design packaging firm in New York, this summer I had the unique opportunity to write tween-oriented fashion tips and period myths to be featured on the boxes of U by Kotex feminine products. In conjunction with their "Break the Cycle" campaign, the idea was to create a series of tips that expressed individuality, confidence, and creativity.
I learned a lot (such as, by applying an ice cube to a zit you can reduce redness and swelling), mortified my nieces, and enjoyed the opportunity to go with the flow by adding a little bit of style and humor to a not-so-trendy topic. Who knew that - in my t-shirts, black leggings, and Converse - that I might be an arbiter of style?
Keep an eye out for the new U by Kotex packaging in a drugstore near you.
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posted Jun 6, 2010 9:37 PM by Christine Phillips
This month, therapist and eating disorder specialist Suzanne Ricklin officially released her first set of In Vision Concept Cards. Conceived
in the classroom and created
for a
therapeutic setting,
In
Vision Concept Cards are a unique learning tool that pair visual
and
auditory information to address individual learning styles and
preferences. Each card is beautifully illustrated with a relevant prompt
on the front and easy to follow guidelines for professional use on the
back.
I've had the pleasure of working with Suzanne over the past year to write, edit, and refine copy for the flashcards as well as develop a wide variety of marketing and promotion materials including a web site, press releases, presentations, program proposals and more.
More information about the cards is located at www.invisionconceptcards.com. |
posted Mar 9, 2010 5:49 PM by Christine Phillips
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updated Mar 28, 2010 8:23 AM
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While it is a work in progress - as is everything - I have finally gotten it together and created my web site. Woo hoo! Have a look! But please keep in mind...I'm a writer, not a designer.
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