A freelance writer with offices in Whitefish, MT and Washington,
DC, I thrive on developing smart, creative campaigns that work online – and
off. From one hit wonders to one-of-a-kind adventures, I've crafted concepts
and copy that have served the likes of Excitations, Filson, Harley-Davidson, Nike,
Ogilvy, Smithsonian Education, and more. I'd love to do the same for your clients.
Special Areas of Interest
Architecture & Design, Arts & Education, Environmental Sustainability, Food & Nutrition, Health & Well Being, Nonprofit Initiatives, Outdoor Recreation, Skincare & Esthetics.
Education
TOWSON STATE UNIVERSITY
Towson, MD, 21252 – Graduated: 1996
BS in Mass Communications/Journalism
Work Experience
Christine Writes-
Whitefish, MT / Washington, DC
Copywriting &
Feature Writing, (Feb. 07 - Present)
Create concepts and copy for web sites, advertising campaigns,
media kits, and marketing materials. Research and write articles, press
releases, editorial features
newsletters, short stories and promotions. Identify, define and manage
the development of creative and SEO strategies for web sites and online
initiatives. Pitch articles and cultivate relationships with appropriate media
outlets.
MY EX-BOYFRIEND’S STUFF - Whitefish, MT / Washington, DC
President,
(Mar. 03 – Present)
Design,
sew, and assemble women’s clothing and household goods out of discarded men’s
clothing and recycled materials. Identify, plan, and pitch promotional
opportunities to market and sell products. The goal? To help turn stinky situations into things that are beautiful and positive.
RTC
RELATIONSHIP MARKETING - Washington, DC
Copywriter, (Aug. 06
– Feb. 07)
Wrote
copy and developed creative concepts for Berlex/Bayer HealthCare including web
sites, brochures, banner ads, direct mail pieces, social media campaigns, and
promotions. Developed tagline and branding strategy for Angeliq. Ensured a
consistent voice and message was carried across the client’s suite of women’s
healthcare products including Yaz, Yasmin, Mirena, Angeliq, and Climara.
INTERACTIVE
STRATEGIES - Washington, DC
Creative
Strategist, (Apr. 05 – Aug. 06)
Researched, wrote, and developed proposals,
presentations, and content strategies. Crafted concepts, copy, and
instructional text for web sites and interactive campaigns. Identified and
developed interface navigation strategies and template solutions.
WASHINGTON
GRANTMAKERS - Washington, DC
Communications
Manager, (Jun. 04 – Apr. 05)
Tailored
communications strategies and key messages for membership association that
supports effective philanthropy. Wrote newsletters, print publications, and
marketing materials. Updated and
developed web site content. Developed and implemented media outreach plan.
Cultivated and maintained media relations.
FREELANCE WRITER -
Washington, DC
Copy
Writing, Feature Writing, & Public Relations, (Mar. 03 – Jun. 04)
Crafted concepts and copy for web sites,
media kits, and marketing materials. Wrote press releases, editorial features,
newsletters, and promotions. Initiated and organized creative strategies and
campaigns.
AKQA INTERACTIVE DESIGN, INC. - Washington, DC
Copy Writing &
Content Development, (Oct. 00 – Mar. 03)
Researched, wrote, and developed online
promotions, marketing campaigns, presentations, and content strategies. Crafted
concepts and edited copy for web sites, advertising materials, press releases,
style guides, and new business proposals. Identified and developed online
navigation strategies and template solutions.
COMCAST
ONLINE COMMUNICATIONS, INC. - Philadelphia, PA
Managing Editor,
InYourTown.com, (Jan. 99 – Oct. 00)
Supervised and trained an editorial team of 18 to support 28
online city guides. Identified and developed new content strategies,
partnerships, and cable network affiliate programs. Developed working relationships
with media representatives and partners. Managed online promotions, budgets,
editorial calendars, and freelancers.
PORTFOLIO CENTRAL, INC. - New York, NY
Public
Relations & Marketing, (Feb. 98 – Feb. 99)
Launched creative network that showcased the portfolios and
talents of commercial artists to advertising agencies. Represented over 100
photographers, illustrators, designers, and artists. Planned, managed, and
hosted promotional campaigns, launch parties, and artist workshops.
COMCAST
ONLINE COMMUNICATIONS, INC. - Philadelphia, PA
Content
Producer, (Jan. 96 - Feb. 98)
Researched,
created, and updated original online content that capitalized on broadband
technology. Created, updated and managed web site content for InYourTown.com and
TheOnlineSchoolyard.com.
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